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Felt Pizza Toys

IKEA's Dutig Pizza Set Consists of 24 Pieces

— March 11, 2020 — Life-Stages
IKEA's Dutig Pizza Set is an imaginative toy encouraging hands-on and interactive play that doesn't rely on screen times. The pizza set includes 24 pieces inspired by traditional ingredients, including everything from a dough base to cheese slices, leafy greens, fish, tomato, pepper and pineapple pieces. Each piece is made from polyester fabric, ensuring no mess and easy cleaning as each fragment is machine-washable.

In today's tech-centric world, parents are re-embracing more traditional toys that nod their own childhood and a simpler time. IKEA's Dutig Pizza Set is a great example that teaches kids about food preparation and hands-on play. The piece can be paired with the design retailer's kid-friendly kitchen sets and other food-inspired toys like its fabric-made fruit basket, vegetable basket and dessert sets.
Trend Themes
1. Traditional Toy Revival - In a world saturated with technology, nostalgic parents are reintroducing traditional toys like IKEA's Dutig Pizza Set that encourage imaginative play and hands-on learning.
2. Food-inspired Toys - IKEA's Dutig Pizza Set and its accompanying food-inspired toys offer a fun and interactive way for children to learn about food preparation and healthy eating habits.
3. Sustainable and Machine-washable Fabric Toys - Polyester fabric toys, like IKEA's Dutig Pizza Set, provide a more sustainable and low-maintenance alternative for parents who want durable and easy-to-clean toys for their kids.
Industry Implications
1. Toy Industry - Toy companies can disrupt the market by creating more sustainable, low-maintenance traditional toys that encourage hands-on, imaginative play and learning.
2. Retail Industry - Retailers can tap into the trend of traditional toy revival by offering a wider variety of hands-on, non-electronic toys, such as IKEA's Dutig Pizza Set and other food-inspired toys.
3. Education Industry - Educators can incorporate more hands-on learning experiences, such as food preparation activities, using toys like IKEA's Dutig Pizza Set to teach children about healthy eating habits and food science.
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