For those who are isolating during the COVID-19 crisis and wondering what to do--EA has a solution with an unbelievable The Sims 4 sale. As part of its Spring savings initiative, the gaming company is allowing people to walk away with the 2014 title for up to 75 percent off. That is 5 USD.
The game has proven to be incredibly popular for the Millennial, as well as the Gen Z, demographics. As a result, The Sims 4 sale might have an impact on those who are looking to alleviate "the self-isolation blues."
In addition to the super affordable game, one can purchase various expansion packs with up to 25 to 50 percent off, including the 'Discover University,' 'Islan Living,' and more.
Image Credit: EA
What's Driving This Trend
- Affordable Gaming
- The trend of offering affordable gaming solutions to attract potential gamers during the COVID-19 pandemic is disrupting traditional gaming sales strategies.
- Simulation Games
- The trend of offering simulation games like The Sims 4, which allow players to explore alternative realities and escape their isolation, is disrupting traditional game genres.
- Online Sales
- The trend of offering deep discounts on online sales platforms is disrupting traditional retail sales outlets for video games.
Who This Affects Most
- Gaming
- The gaming industry has an opportunity to attract new users by offering affordable, engaging experiences during the COVID-19 pandemic.
- Tech Retail
- Tech retailers can benefit from partnerships with gaming companies by offering popular and affordable games to their customers online.
- E-commerce
- Online sales platforms have an opportunity to compete with traditional retail outlets for video game sales by offering deep discounts on popular titles like The Sims 4.
