The beauty brand LipSlut has announced that it will be donating 100% of its profits to COVID-19 relief efforts.
Major brands and independent labels are showing their continued support as the COVID-19 pandemic continues to spread across the globe. In an effort to help those affected by the virus, this politically driven cosmetic label will be donating its profits to charities such as No Kid Hungry and the CDC Foundation -- both of which aid those most likely to be impacted by COVID-19. In an official statement, founder Katie Sones said that "we want to set a loud and clear example. It’s important for Lipslut to get involved because it’s important for everyone to get involved. To get through this, we all have to do our part."
Why This Trend Is Growing
- Socially Conscious Beauty Brands
- LipSlut's donation of 100% of profits to COVID-19 relief efforts highlights the demand for socially conscious beauty brands.
- Philanthropic Business Models
- LipSlut's decision to donate profits to COVID-19 relief efforts demonstrates the potential for philanthropic business models.
- COVID-19 Relief Collaborations
- Collaborative efforts such as LipSlut's partnership with No Kid Hungry and the CDC Foundation show the potential for COVID-19 relief collaborations.
Industries Being Reshaped
- Beauty
- The beauty industry can use a socially conscious and philanthropic approach like LipSlut to help the COVID-19 pandemic relief efforts.
- Nonprofit
- Nonprofit organizations like No Kid Hungry and the CDC Foundation can harness the potential of collaborative philanthropy with brands such as LipSlut.
- Social Good
- The socially conscious and philanthropic approach of LipSlut can serve as an example to other industries on how social good can be integrated into business models.
