In 2022, LAWLESS Beauty launched its Forget The Filler Plumping Gloss and Overnight Plumping Mask in Cherry Vanilla, which became its most viral shade to date with more than 188 five-star reviews. The celebrities, influencers, industry experts and customers who fell in love with this shade will be pleased to know that this cult-favorite shade now has expanded into other lip formats, including LAWLESS' best-selling Forget The Filler Lip Plumping Balm Stick.
The brand is also giving this shade the spotlight it deserves with a Queen-Sized Forget The Filler Plumping Gloss, which is two times the size of the original gloss.
The Cherry Vanilla line is an extension of the brand's Forget The Filler franchise and these products share the power of Maxi-Lip, a patented natural peptide that's clinically proven to enhance volume.
What's Driving This Trend
- Expansion of Cherry Vanilla Line
- LAWLESS Beauty's Cherry Vanilla line expands with new lip formats, including a lip plumping balm stick and a larger gloss, capturing the attention of celebrities and influencers.
- Viral Shade with 188 Five-star Reviews
- Cherry Vanilla becomes LAWLESS Beauty's most viral shade to date, gaining rave reviews from industry experts and customers.
- Utilization of Maxi-lip Peptide
- The Cherry Vanilla line harnesses the power of Maxi-Lip, a clinically proven natural peptide that enhances lip volume, presenting opportunities for other beauty brands to explore peptide-based formulations.
Who This Affects Most
- Cosmetics
- The success of LAWLESS Beauty's Cherry Vanilla line demonstrates the demand for lip plumping products and presents opportunities for cosmetics companies to develop their own plumping collections.
- Beauty Influencers
- Beauty influencers who fell in love with Cherry Vanilla can leverage their influence to promote and collaborate with LAWLESS Beauty, opening up possibilities for influencer-driven partnerships in the beauty industry.
- Personal Care
- The expansion of the Cherry Vanilla line showcases the potential for personal care companies to incorporate clinically proven peptides like Maxi-Lip into their lip plumping products, offering innovative solutions to consumers.
