Ella's Kitchen is venturing into Dairy-Free for kids with the creation of breakfast, yogurt and pudding products that cater to a range of age groups. Now, parents can purchase products made with a coconut milk alternative from the trusted UK baby food brand, each of which is packaged to communicate that the recipes are as nourishing as ever.
In the Dairy-Free range, there are meals like Pear & Fig Porridge and simple snacks like the Banana Yogurt Alternative, both of which are suitable for young ones six months and up.
Many parents are looking for free-from products to support their kids and Ella's Kitchen set out to create a range that's fun, great-tasting and packaged in a way that's easily distinguished from other core offerings.
Image Credit: Ella's Kitchen
What's Driving This Trend
- Dairy-free Baby Food
- Opportunity for innovative dairy-free baby food products that cater to specific age groups and are packaged in a way that differentiates them from traditional alternatives.
- Free-from Products
- Opportunity to develop more free-from products that cater to the needs of parents looking for alternatives for their children.
- Coconut Milk Alternatives
- Opportunity to capitalize on the popularity of coconut milk as an alternative to dairy and incorporate it into a variety of food products for different age groups.
Who This Affects Most
- Baby Food Industry
- Disruptive innovation opportunities lie in developing dairy-free baby food products that cater to specific age groups and communicate their nutritional value through packaging.
- Food Packaging Industry
- Opportunity for innovative packaging solutions that clearly differentiate free-from products from traditional offerings and communicate their benefits effectively.
- Alternative Milk Industry
- Opportunity to expand the range of products using coconut milk as an alternative to dairy, targeting different age groups and offering a variety of options.
