Alpro Kids Features Oat-Based and Soy-Based Drinks
Michael Hemsworth — July 7, 2025 — Lifestyle
References: alpro & retailtimes
Alpro Kids is a new range of plant-based dairy alternative products created with parental concerns surrounding healthy eating in mind that don't skimp on flavor or fun.
The products include an oat-based drink in a chocolate flavor alongside a strawberry-flavored soy drink, while the soy-based yogurt alternative comes in vanilla and strawberry flavors. The new range is dairy-free, vegan-friendly and perfect for families on the hunt for plant-based dairy items. The new products are also reported to contain 30% less sugar than similar kids-targeted dairy items with calcium, iodine and vitamins D2, B2 and B12 fortified into each serving.
Danone, Head of Category Management and Commercial Planning - Plant Based Tom Kerr commented on the Alpro Kids range saying, "Parents face the challenge of finding foods that are both nutritious and appealing to their children on a daily basis. Our new Alpro Kids range addresses this dilemma by offering genuinely delicious plant-based options that kids love, providing a source of essential nutrients for healthy growth – all with less sugar than comparable products."
The products include an oat-based drink in a chocolate flavor alongside a strawberry-flavored soy drink, while the soy-based yogurt alternative comes in vanilla and strawberry flavors. The new range is dairy-free, vegan-friendly and perfect for families on the hunt for plant-based dairy items. The new products are also reported to contain 30% less sugar than similar kids-targeted dairy items with calcium, iodine and vitamins D2, B2 and B12 fortified into each serving.
Danone, Head of Category Management and Commercial Planning - Plant Based Tom Kerr commented on the Alpro Kids range saying, "Parents face the challenge of finding foods that are both nutritious and appealing to their children on a daily basis. Our new Alpro Kids range addresses this dilemma by offering genuinely delicious plant-based options that kids love, providing a source of essential nutrients for healthy growth – all with less sugar than comparable products."
Trend Themes
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Plant-based Kids Nutrition — The launch of Alpro Kids highlights a growing trend in offering plant-based nutritional products specifically formulated for children.
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Reduced-sugar Formulations — The 30% reduction in sugar content in Alpro Kids products signals a shift towards healthier options in children's snacks and drinks.
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Fortified Vegan Alternatives — The inclusion of essential vitamins and minerals in plant-based products like Alpro Kids demonstrates a trend towards nutrient-rich vegan offerings.
Industry Implications
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Dairy Alternatives — The introduction of Alpro Kids contributes to the expanding dairy alternative market, focusing on children's products with appealing flavors.
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Functional Foods — By fortifying their products with vitamins and minerals, Alpro Kids exemplifies the growth of the functional foods industry aiming to deliver additional health benefits.
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Child-focused Health Products — The development of plant-based items like those from Alpro Kids reflects an increasing demand within the health product sector tailored for younger consumers.
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