Kid-Friendly Free-From Meals

These Flourish by Kirsty’s Meals Come in Three Recipe Options

These Flourish by Kirsty’s ready meals have been created by the brand as a series of kid-friendly food options that maintain a free-from recipe to work well for children with allergies or intolerances.

The meals come in three varieties including Chicken & Sweetcorn Pie, Pasta Bolognese and Cottage Pie, which are each crafted in an allergen-free food factory. Each of the meals are free from dairy, eggs, gluten, nuts and soy, and are priced at £2.50 per 200-gram serving. The meals are making their way to Morrisons in the UK and can be prepared in either the microwave or the oven.

Founder Kirsty Henshaw spoke on the new Flourish by Kirsty’s ready meals saying, "My free-from journey started many years ago when my young son was diagnosed with food allergies and intolerances, so I have first-hand experience with how daunting this can be. This is exactly why I wanted to create Flourish, to allow all young children to enjoy deliciously healthy meals without compromise, and of course make life that little bit easier for busy families.”

Allergen-free Kids' Meals
Expanded offerings for children with food allergies, providing safe and tasty meal options.
Convenient Free-from Foods
Pre-packaged meals that cater to allergy sufferers, ideal for busy families seeking quick and safe dinner solutions.
Microwave-ready Health Foods
Nutritious meals that are free from common allergens and easy to prepare in a microwave, streamlining meal prep.

Where This Applies

Food Manufacturing
Allergen-free production facilities are becoming crucial for delivering safe meal options to consumers with dietary restrictions.
Retail Supermarkets
Major retailers are increasingly dedicating shelf space to allergen-free and kid-friendly food products, responding to consumer demand.
Frozen & Prepared Foods
The evolution of prepared meals to include allergen-free options expands the market for health-conscious and convenience-seeking parents.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 55%
Freshness 31%