These new Quorn frozen products are headed to the UK market to provide consumers with a few ways to elevate mealtime with high-quality flavor and nutrition in the spotlight.
The products come as the brand's first free-from plant-based range that puts high protein content in focus with no artificial ingredients. The products include the Quorn Mince and the Quorn Pieces, which feature four ingredients and three ingredients, respectively. Each item was formulated with extensive consumer research in mind before being rigorously tested to ensure they meet needs and exceed expectations.
Head of Brands at Quorn Foods UK Lucy Grogut commented on the new Quorn frozen products saying, "We have always said that the nutritional benefit of a food remains the most important factor in whether a product is healthy or not, and we have extensive evidence on all our products to support their place in our range. With this launch, we’re cutting through the confusing noise and leading a new, positive narrative for the category. Quorn’s new range provides a range of planet-friendly, simple ingredient products that deliver easy, tasty and nutritious swaps for the meals you know and love.”
Why This Trend Is Growing
- Free-from Food Movement
- The demand for clean-label products is driving innovation, as consumers increasingly favor foods sans artificial ingredients.
- High-protein Plant-based Foods
- There's an emerging trend towards plant-based foods that offer substantial protein content, appealing to health-conscious consumers seeking meat alternatives.
- Consumer-driven Food Innovation
- Food manufacturers are shifting towards consumer-centric development, incorporating consumer feedback to refine and enhance product offerings.
Industries Being Reshaped
- Plant-based Food Industry
- This industry is rapidly expanding as it meets growing consumer demand for healthier and environmentally friendly food options.
- Frozen Food Sector
- The frozen food market is undergoing transformation with the introduction of products that prioritize simplicity and nutritional value.
- Clean-label Food Production
- Producers are increasingly focusing on eliminating artificial components, aligning with consumer preferences for transparency and healthier ingredients.
