Quorn Launches the New Meat-Free Deli Products with Enhanced Flavors
Kanesa David — April 10, 2024 — Lifestyle
Quorn is gearing up for an exceptional summer of snacking and deli sales, beginning with the introduction of an enhanced recipe for one of its most beloved snacks this April.
As the leading meat-free brand in the UK, Quorn has been diligently perfecting a new recipe for its famous Cocktail Sausages, promising an even more delectable taste and a visual resemblance closer to its meat counterparts.
Starting April 9th, shoppers will have access to two convenient pack sizes of Quorn Cocktail Sausages and Picnic Eggs: 140g (RRP £1.95) and 240g (RRP £2.95) packs across all major retailers.
Quorn is also launching a new and extensive marketing campaign for the snacking range. This multi-channel campaign, under the successful theme 'So Tasty, Why Choose The Alternative?', will be prominently featured on television, video-on-demand (VOD), online video (OLV), social media platforms, influencer campaigns, and in-store promotions throughout the summer.
Image Credit: Quorn
As the leading meat-free brand in the UK, Quorn has been diligently perfecting a new recipe for its famous Cocktail Sausages, promising an even more delectable taste and a visual resemblance closer to its meat counterparts.
Starting April 9th, shoppers will have access to two convenient pack sizes of Quorn Cocktail Sausages and Picnic Eggs: 140g (RRP £1.95) and 240g (RRP £2.95) packs across all major retailers.
Quorn is also launching a new and extensive marketing campaign for the snacking range. This multi-channel campaign, under the successful theme 'So Tasty, Why Choose The Alternative?', will be prominently featured on television, video-on-demand (VOD), online video (OLV), social media platforms, influencer campaigns, and in-store promotions throughout the summer.
Image Credit: Quorn
Trend Themes
1. Enhanced Meat-free Recipes - Revolutionizing meat-free products with enhanced flavors and textures, catering to evolving consumer preferences.
2. Multi-channel Marketing Campaigns - Utilizing diverse marketing channels to engage consumers and enhance brand visibility across various platforms.
3. Convenient Pack Sizes - Offering varied pack sizes for deli products to meet consumer demand for convenient and flexible snacking options.
Industry Implications
1. Plant-based Food Industry - Exploring opportunities in the expanding plant-based food sector with innovative product formulations and marketing strategies.
2. Retail and Grocery Industry - Leveraging evolving consumer preferences for meat-free options in deli and snacking categories to drive sales and brand loyalty.
3. Advertising and Marketing Industry - Adopting a multi-channel approach to marketing campaigns to effectively engage target audiences and boost brand awareness.
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