The Quorn Salt & Pepper Tenders are headed to the UK from the plant-based meat brand as a new product for consumers to try out that's crafted with Chinese takeout in mind.
The product features the brand's signature plant-based chicken alternative that's covered in a Chinese cuisine-inspired five-spice blend along with salt and pepper to give each bite ample flavor. This encourages consumers to enjoy them on their own, in their favorite recipe and as an alternative to conventional takeout options. Shoppers will be able to find them at Waitrose with Asda and Morrisons receiving stock starting April 14, 2025.
Consumer Director at Quorn Foods Gill Riley commented on the Quorn Salt & Pepper Tenders saying, "Chinese food is one of the most popular takeaway foods out there and we have developed an incredible product that will add excitement to the fixture with a flavour that is already loved by the nation. Our focus in 2025 is on making meat alternatives a truly positive protein choice as we bring more shoppers into the market. Our Quorn Salt & Pepper Chicken Tenders will do just that. They’re an easy entry point into the category as they allow shoppers to create a delicious and healthier version of their favourite takeaway at home with a simple swap, that’s also better for the planet – what’s not to love!”
Key Themes Behind This Trend
- Plant-based Ethnic Cuisine
- Brands are recreating diverse cultural flavors using plant-based ingredients to cater to consumers seeking familiar ethnic taste profiles without meat.
- Healthy Takeout Alternatives
- Consumers are gravitating towards healthier versions of their favorite takeout meals, prompting innovations in nutritional and environmentally-friendly food substitutes.
- Convenience in Home Cooking
- Products that simplify the process of cooking restaurant-style meals at home are gaining popularity as they offer a blend of convenience and healthier dining options.
Where This Applies
- Plant-based Foods
- The surge in demand for meat substitutes is driving growth within the plant-based foods industry, creating opportunities for brands to develop and market innovative alternative protein products.
- Prepared Meals
- The prepared meals sector is being transformed by products that offer easy-to-make, restaurant-quality dishes, appealing to consumers looking for convenient ways to enjoy gourmet flavors at home.
- Sustainable Food Solutions
- As environmental consciousness grows, the sustainable food industry is expanding with innovations aimed at reducing meat consumption and lowering the carbon footprint of meal choices.
