Fry's Flexi Range is Arriving in South Africa
Michael Hemsworth — August 14, 2025 — Lifestyle
References: fryfamilyfood & vegconomist
Fry's Flexi Range has been launched by Fry Family Foods as a series of plant-based frozen food products targeted towards flexitarians seeking out an alternative meal option. The product range includes the Pea Protein Mince, Southern Fried Strips and the Homestyle No-Chick'n Burgers, which are each formulated with a meat-inspired recipe. The food items are each positioned as an effective alternative to beef and chicken items on the market, and are each formulated with nutrition in mind.
Head of Sales and Marketing Clare Ewing spoke on the Fry's Flexi Range saying, "It’s time we recognize plant-based as a protein category in its own right. Plant protein offers its own unique benefits. It’s not a compromise, it’s a smart, modern choice that reflects where food is headed."
Image Credit: Fry Family Foods
Head of Sales and Marketing Clare Ewing spoke on the Fry's Flexi Range saying, "It’s time we recognize plant-based as a protein category in its own right. Plant protein offers its own unique benefits. It’s not a compromise, it’s a smart, modern choice that reflects where food is headed."
Image Credit: Fry Family Foods
Trend Themes
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Plant-based Protein Diversification — Flexitarian preferences are driving a new wave of plant-based protein options that mimic traditional meat textures and flavors.
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Nutrient-focused Plant Foods — As consumers become more health-conscious, plant-based frozen food products are increasingly being formulated to offer balanced nutrition.
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Meat-inspired Alternatives — The growing demand for meat-inspired plant-based food is reshaping the landscape of meal options available to flexitarians.
Industry Implications
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Frozen Food Sector — The introduction of flexitarian frozen food ranges is creating fresh avenues for innovation in the frozen food industry.
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Plant-based Foods — With flexitarian diets on the rise, the plant-based food industry is expanding its offerings to include products that closely replicate traditional meat dishes.
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Food Manufacturing — The need for advanced food processing techniques is increasing as manufacturers aim to develop plant-based products with textures and flavors reminiscent of meat.
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