Taco Bell is partnering with TikTok to launch a campaign using the platform's popular vertical video format. The new ad was launched to highlight the chain's new product named the 'Triplelupa,' which will be available from Taco Bell until March 12. The collaboration marks the first time the platform has worked with a brand for a nationally distributed ad campaign.
The ad was shot in the vertical video format, in order to mimic the content seen on the popular video platform. The QSR chain is also launching a hashtag along with the ad, which highlights the fact that the Tripleupa is the first-ever menu item that is meant to be torn apart.
Tracee Larocca, the SVP of brand engagement at Taco Bell, spoke about the campaign, "When I look back at our history with social trends, I'm proud of the fact that we are always leading the industry and pushing boundaries."
Image Credit: Taco Bell Corp.