Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Kanesa David — April 11, 2024 — Marketing
References: ubereats & techcrunch
Food delivery giant Uber Eats is introducing a dynamic short-form video feed feature, taking inspiration from platforms like TikTok, to revolutionize the way users discover restaurants and explore their offerings. Joining the ranks of popular apps that have embraced short-form video content in response to TikTok's widespread success, including Instagram, YouTube, Snapchat, and Netflix, Uber Eats aims to leverage this trend to foster deeper connections between consumers and restaurants.
One of the key advantages of this feature is its personalized nature. Users will only encounter content from restaurants that are geographically close enough to deliver to their location, ensuring relevance and convenience in their browsing experience.
This new feature allows consumers to visually choose a dinner or lunch option based on their preferences or places discovered through the new vertical video feed.
Image Credit: Uber Eats
One of the key advantages of this feature is its personalized nature. Users will only encounter content from restaurants that are geographically close enough to deliver to their location, ensuring relevance and convenience in their browsing experience.
This new feature allows consumers to visually choose a dinner or lunch option based on their preferences or places discovered through the new vertical video feed.
Image Credit: Uber Eats
Trend Themes
1. Dynamic Short-form Video Feeds - Embracing platforms like TikTok for revolutionizing content discovery in food delivery.
2. Personalized Geolocation Targeting - Enhancing relevance and convenience in restaurant browsing experiences through location-based content curation.
3. Visual Meal Selections - Facilitating consumer decisions through visually appealing options on a vertical video feed.
Industry Implications
1. Food Delivery Services - Integrating short-form video feeds to enhance consumer engagement and restaurant discovery.
2. Restaurant Technology - Exploring personalized geolocation targeting to connect diners with nearby food establishments.
3. Social Media Platforms - Adapting visual meal selection features to attract food enthusiasts and drive restaurant visibility.
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