Uber Eats has added an amusing new way to shop for your next meal. The Uber Eats mobile app lets users find restaurants by typing in an emoji instead of written text. The app will then match their pickup maps based on the food emoji plugged in by the customer. The map will present restaurant options relative to the user's location and requires users to pick emojis that clarify what type of meal they're searching for. For example, a sushi roll or hamburger emoji clearly identities the user's desired food and permits the app to locate its nearest restaurants.
The app offers a fun way to shop for dinner but is also helpful for those traveling to a foreign country and are unfamiliar with a local dish's name and spelling.
Image Credit: Uber Eats
Key Themes Behind This Trend
- Emoji-based Food Search
- The use of emojis in food delivery search allows potential growth in the food delivery industry.
- Location-based Restaurant Mapping
- Location based mapping could be used in other industries such as tourism, allowing for fast access to information based on the user's location.
- Gamification of Shopping
- Using gamification principles can be applied in other fields to create fun and interactive experiences for users.
Where This Applies
- Food Delivery
- Companies in this industry can leverage technologies like this to provide a more fun and exciting experience for their customers.
- Tourism
- Tourism businesses can use this technology to help tourists locate restaurants and find regional food that is new to them.
- Retail
- Retail businesses can implement similar gamification strategy in their apps to make shopping more engaging and enjoyable for their customers.
