IHOP Partners with TikTok for Newest Release
Grace Mahas — January 11, 2023 — Marketing
References: businesswire
As part of its 65th anniversary celebration, IHOP has launched an influencer marketing campaign called "#HowDoYouRooty?" in which it has enlisted content creators on TikTok to inspire guests to express and celebrate themselves in an imaginative way around the re-introduction of their classic menu item the Rooty Tooty Fresh ‘N Fruity Combo.
The campaign will feature TikTok creators challenging the TikTok community to think up creative ways to bring the four flavors of the combo to life and encouraging others to join in by sharing the hashtag #HowDoYouRooty?. The campaign is an effort by IHOP to reach its target audience and promote the limited-time menu item.
“When Rooty Tooty Fresh ‘N Fruity first arrived on IHOP menus, the breakfast combo was at the center of people’s memorable dining experiences, and we are excited to continue the tradition for a new generation,” said Kieran Donahue, Chief Marketing Officer, IHOP.
The campaign will feature TikTok creators challenging the TikTok community to think up creative ways to bring the four flavors of the combo to life and encouraging others to join in by sharing the hashtag #HowDoYouRooty?. The campaign is an effort by IHOP to reach its target audience and promote the limited-time menu item.
“When Rooty Tooty Fresh ‘N Fruity first arrived on IHOP menus, the breakfast combo was at the center of people’s memorable dining experiences, and we are excited to continue the tradition for a new generation,” said Kieran Donahue, Chief Marketing Officer, IHOP.
Trend Themes
1. Influencer Marketing Campaigns - IHOP's #HowDoYouRooty? campaign demonstrates the effectiveness of influencer marketing campaigns in reaching young audiences.
2. User-generated Content - The #HowDoYouRooty? campaign shows the potential of user-generated content as a tool for engaging customers and creating brand loyalty.
3. Social Media Challenges - IHOP's #HowDoYouRooty? campaign is an example of how social media challenges can be used to promote a product and increase brand awareness.
Industry Implications
1. Quick Service Restaurants - QSRs like IHOP can benefit from influencer marketing campaigns and user-generated content to reach young customers and promote new menu items.
2. Social Media - Social media platforms like TikTok can provide innovative ways for businesses to run campaigns and create buzz around their brand.
3. Marketing and Advertising - The success of IHOP's #HowDoYouRooty? campaign highlights the importance of innovative marketing and advertising strategies for businesses looking to stand out in a crowded market.
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