Earlier this year, Totino's unveiled Breakfast Snack Bites inspired by the classic format of its Pizza Rolls and the General Mills brand is enticing teens who skip morning meals with the Start the Day the Totino’s Way campaign. The short-form retro ads tap into 80s and 90s aesthetics to promote the brand's new Breakfast Snack Bites as a convenient choice.
With an intentionally bizarre tone, WakeyWakey depicts a teen rising from bed under the light of a creepy sun puppet and sitting at the breakfast table to catch up on the news. In Momstache, a teen fights with a frozen arm from the freezer to get his hands on the snack bites before seeing his mom with a Totino’s mustache.
Key Themes Behind This Trend
- Retro-influenced Marketing
- Brands are leveraging 80s and 90s aesthetics in advertising to capture Gen Z's interest through nostalgic visuals.
- Convenience Breakfast Foods
- There is a rising demand for easy-to-grab breakfast options that fit into the fast-paced lifestyles of younger demographics.
- Humor in Advertising
- Using bizarre and humorous tones in ad campaigns can create memorable content that resonates with a younger audience.
Where This Applies
- Food and Beverage
- Developing innovative, portable breakfast options caters to the needs of busy consumers, especially younger generations.
- Digital Marketing
- Employing retro-themed and humorous digital content can significantly increase engagement among Gen Z users.
- Frozen Foods
- The rise of quick-prep frozen breakfast items provides a lucrative market for brands aiming to innovate in convenient meal solutions.
