Hyundai Motor America recently launched a new multi-platform campaign in order to promote the Elantra. The new campaign is titled 'This is How You Dare,' and it makes the effort to reimagine car commercials for Millennial and Gen Z consumers. The ad attempts this by highlighting the new features of the car, and how Hyundai Motor America is attempting to challenging conventions.
Hyundai worked with a creative agency named B-Reel, and the ad has both 90-second and 60-second versions. Additionally, the ad was tailored for online and social media viewers.
Overall it is clear the Hyundai is attempting to market its cars to younger consumers who are slowly becoming the largest car buying demographics.
Image Credit: Hyundai Motor America