Because of rising concerns about the COVID-19, self-isolation advocacy has become a thing. People who are wishfully entering quarantine in their city call out to those who are not to be safe and more mindful of their community. This movement of self-isolation advocacy has been adopted by brands, as well. More recently, sports giant Nike tapped independent ad agency Wieden + Kenny Portland for a marketing campaign that will reflect the anxieties of this time.
The design of the ad is minimalist and it takes on the familiar aesthetic of the brand. The campaign was revealed on Nike's social media platforms over the weekend. It read 'If you ever dreamed of playing for millions around the world, now is your chance," followed by a plea to "play inside, play for the world."
Image Credit: Nike