Because of rising concerns about the COVID-19, self-isolation advocacy has become a thing. People who are wishfully entering quarantine in their city call out to those who are not to be safe and more mindful of their community. This movement of self-isolation advocacy has been adopted by brands, as well. More recently, sports giant Nike tapped independent ad agency Wieden + Kenny Portland for a marketing campaign that will reflect the anxieties of this time.
The design of the ad is minimalist and it takes on the familiar aesthetic of the brand. The campaign was revealed on Nike's social media platforms over the weekend. It read 'If you ever dreamed of playing for millions around the world, now is your chance," followed by a plea to "play inside, play for the world."
Image Credit: Nike
Why This Trend Is Growing
- Self-isolation-themed Campaigns
- Brands are adopting self-isolation advocacy and creating marketing campaigns reflecting the anxieties of this time.
- Minimalist Advertising Design
- Campaigns are embracing a minimalist design that takes on the familiar aesthetic of the brand.
- Call for Mindfulness and Community Safety
- Campaigns are urging people to be safe and more mindful of their community during the COVID-19 pandemic.
Industries Being Reshaped
- Sports Apparel
- Sports brands like Nike are engaging in self-isolation advocacy campaigns.
- Advertising Agencies
- Independent advertising agencies like Wieden + Kenny Portland are being hired to create self-isolation-themed campaigns.
- Marketing and Communications
- More companies are adapting their messaging to address the current climate of self-isolation advocacy and community safety during the COVID-19 pandemic.
