Whipped coffee is taking off on TikTok at a time when people are voluntarily self-isolating and looking for new recipes and activities to try. Users on the platform are popularizing the simple recipe for a "reserve latte," which calls for equal parts of instant coffee, sugar and hot water. These three ingredients need to be vigorously mixed together until they form an ultra-light whipped consistency and rather than being added to the bottom of a cup, they're meant to be added atop a generous amount of milk.
The whipped coffee beverage, which is also sometimes referred to as dalgona coffee, is not only unique for its texture but also its cloud-like and two-color appearance, which is described by some as an upside-down latte.
Image Credit: Emi Boscamp, Today
Why This Trend Is Growing
- Whipped Coffee Trend
- The trend of whipped coffee beverages is taking off, with users on TikTok popularizing the viral recipe for a 'reversed latte' made with instant coffee, sugar, and hot water.
- DIY Recipes Trend
- The trend for DIY recipes and activities is on the rise as people voluntarily self-isolate, providing an opportunity for businesses to create and promote innovative and easy-to-make recipes like whipped coffee.
- Visual Appeal Trend
- The whipped coffee trend is driven by its unique texture, cloud-like appearance, and two-color presentation, which provides an opportunity for businesses to explore visually appealing beverages and food creations.
Industries Being Reshaped
- Food and Beverage Industry
- The food and beverage industry can capitalize on the whipped coffee trend by creating and promoting their own versions of whipped coffee beverages to cater to the demand for unique and visually appealing drinks.
- Coffee Industry
- The coffee industry can explore and innovate with new coffee textures, formulations, and presentation styles in response to the whipped coffee trend, offering consumers unconventional coffee experiences.
- Social Media and Influencer Marketing Industry
- The social media and influencer marketing industry can leverage the whipped coffee trend as an opportunity to collaborate with influencers on platforms like TikTok and Instagram to create viral recipes and engage with audiences through visually captivating content.
