Popeyes is sharing Netflix login information to its Twitter followers, as part of a social media campaign named 'Fried Chicken N Chill.' The campaign asks people to post a picture of them eating food from Popeyes with the hashtag #ThatPasswordFromPopeyes, and the first 1,000 users to post will receive the Netflix login information.
Overall the new campaign from Popeyes is built around the fact that many people are forced to remain indoors in the wake of COVID-19. This campaign also capitalizes on people's need for entertainment as they spend extended periods of time indoors, and offers them a tangible service for their participation in the campaign. The chain also created an institutional video with employees to describe the campaign to the masses.
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Why This Trend Is Growing
- Social-sharing Campaigns
- Companies can offer incentives for social sharing of their products or services.
- Entertainment-based Marketing
- Marketing campaigns can leverage people's need for entertainment to build engagement with their brand.
- COVID-19 Marketing
- Marketing campaigns can capitalize on the unique challenges and opportunities presented by COVID-19.
Industries Being Reshaped
- Fast Food
- Fast food chains can create unique and engaging marketing campaigns to build brand loyalty and drive sales during COVID-19.
- Streaming Services
- Streaming services can partner with other companies to reach new audiences and drive subscriber growth.
- Digital Marketing
- Digital marketing agencies can help businesses build successful campaigns that leverage social media and emerging trends to reach their target audiences.
