Broadalbin-Perth Intermediate School's Entrepreneur Kids Club launched a project that saw students create custom lip balms to sell during the winter holiday season. The initiative prepared the youngsters for a life in business. The 12-membered club did what can be considered market research in the school environment. Once they had settled on the need for the custom lip balms, they "brainstormed flavors, settled on a design, color scheme and researched 12 to 15 different lip balm production companies."
The color palette and flavors were coordinated with the design of Broadalbin-Perth's core values. From 'Courageous Berry' to 'Cotton Candy,' the club ordered 2,500 custom lip balms and prior to Valentine's Day, they have sold about 800.
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What Makes This Trend Stand Out
- Customizable Lip Balms
- The demand for unique and personalized products offers an opportunity for businesses to offer customizable lip balms.
- Student Entrepreneurship
- The growing interest in encouraging entrepreneurship in young students indicates a potential market for programs that teach business skills.
- Market Research in Schools
- Education-based market research initiatives can empower students to take charge of their own educational tools and supplies.
Sectors Adopting This
- Beauty and Personal Care
- The beauty and personal care industry can capitalize on the trend of customizable and personalized lip balms.
- Education
- The education industry can benefit from market research initiatives in schools that offer valuable data on student demand for education tools and supplies.
- Youth Programs
- The rise of youth entrepreneurship programs and clubs creates a market for products and services that cater to young entrepreneurs.
