Max and Jennifer Siegel drive racial diversity to NASCAR with Rev Racing, which is "an auto racing team that competes at the regional level of NASCAR." The goal is to push for a stronger female and minority presence among competing drivers, as well as pit crew members. To do so, Rev Racing also operates the Drive for Diversity program, in partnership with NASCAR.
Inclusion in sport has been incredibly important to many sports leagues and the majority of them are actively working hard to create a space that is tolerant and accessible to everyone. As a pioneer of this in its category, Rev Racing does so through its Driver, Pit Crew, and Youth Development Program, and through various strategic partnerships.
Image Credit: Rev Racing
What Makes This Trend Stand Out
- Racial Diversity in Sports
- Rev Racing's Drive for Diversity program encourages underrepresented communities to participate in car racing sports.
- Inclusive Talent Pipeline
- Rev Racing's development programs creates a pipeline of diverse talents to feed into NASCAR's talent pool.
- Diversity in Auto Racing Industry
- Rev Racing sets the standard for diversity and inclusion in the auto racing industry.
Sectors Adopting This
- Auto Racing
- Rev Racing's efforts in promoting diversity and inclusion can create a more representative and diverse auto racing industry.
- Sports
- Rev Racing sets a precedent in creating more inclusive and tolerant spaces for underrepresented communities in sports.
- Talent Development
- Rev Racing's youth development program and partnerships can inspire other industries to implement a similar diverse talent development and recruitment strategy.
