From free indigenous-focused lacrosse camps to bee conservation-supporting beers, the April 2020 social good showcases many examples that pertain to activism, charity, and social support. However, an undeniable focus in this category is the COVID-19 epidemic as many companies, organizations, and communities seek ways to offer relief.
In Toronto, for example, the Spirit of York has shifted from producing spirits to manufacturing hand sanitizers to meet the shortage that has been created due to the pandemic. PornHub, on the other hand, is offering its premium service free for Italians to elevate some anxieties during their time in quarantine. Professional Photographers of America are boasting free online classes to inspire individuals, while H&M is producing protective equipment for those on the front lines.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
