CLEAN Cause is equally as passionate about making organic, better-for-you yerba mate drinks as it is supporting recovery from drug and alcohol addiction. In fact, CLEAN's giveback program donates 50% of its profits to support recovery via "CLEAN Kickstarts" scholarships for sober living.
The sparkling yerba mate drinks are sold in colorful cans that make their mission clear, all the while offering what the Austin-based beverage company calls "160mg of Better Caffeine." Yerba mate is often consumed as an alternative to coffee or energy drinks, as it is relied on as a provider of energy that doesn't cause undesirable side effects.
The company's mission-driven beverages are offered in vibrant, fresh and fruity varieties like Lemon Lime, Blackberry, Peach and Raspberry.
Image Credit: CLEAN Cause
What's Driving This Trend
- Mission-driven Beverages
- Opportunity to create and promote beverages that support a specific cause or mission while offering a refreshing and healthy option.
- Organic Yerba Mate Drinks
- Innovation in creating organic, yerba mate-based beverages as an alternative to coffee and energy drinks, providing natural energy without side effects.
- Giveback Programs
- Opportunity to implement giveback programs in which a percentage of profits are donated to support a specific cause or community.
Who This Affects Most
- Beverage Industry
- Disruptive innovation opportunities in developing mission-driven beverages that cater to health-conscious consumers.
- Health and Wellness Industry
- Opportunity to introduce organic, yerba mate drinks as a healthier alternative to caffeine-rich beverages while supporting addiction recovery.
- Social Impact Industry
- Innovation in creating giveback programs within industries to support social causes and initiatives.
