Sparkling Pick-Me-Up by CLEAN Cause is a new line of functional sparkling water beverages that deliver refreshment along with a boost of energy, beautifying benefits and support for the gut. The beverage boasts "better caffeine" from 120mg from organic green tea, plus 1,000mg of prebiotics from chicory root and 1,000mg of collagen to support the health of the nails, hair and skin.
The low-sugar canned drinks deliver effervescence with bright, fruity flavors like Strawberry Lemon, Berry Vanilla, and Orange Passion. This fusion of functional benefits and a sparkling format deliver what consumers are after when it comes to refreshments that are bubbly like soda but better in terms of ingredients. Conveniently packaged for on-the-go enjoyment, the functional sparkling water beverages help drinkers feel energized and guilt-free.
Key Themes Behind This Trend
- Functional Beverages
- Functional sparkling water combines healthy ingredients with effervescence to appeal to health-conscious consumers seeking bubbly alternatives to soda
- Prebiotic-infused Products
- Sparkling Pick-Me-Up's inclusion of prebiotics from chicory root targets consumers looking to improve their gut health
- Beauty-boosting Drinks
- Adding collagen to sparkling water is a unique way to attract consumers seeking functional beverages that can improve their hair, skin, and nails health
Where This Applies
- Beverage Industry
- The beverage industry can explore the potential of creating functional sparkling water products that come in convenient packaging to appeal to on-the-go consumers
- Health and Wellness Industry
- The health and wellness industry can leverage prebiotics and collagen-infused products trend to develop other supplements or functional beverages to provide additional health benefits
- Beauty Industry
- The beauty industry can take inspiration from the addition of collagen to sparkling water and develop other ingestible products that address skin, hair, and nails health to supplement their topical offerings
