Antioxidants, amino acids, prickly pear and milk thistle are some of the functional ingredients in Glow's functional sparkling drinks that support immune functions. These new beverages are making their debut in fun flavors like Spicy Watermelon, Pineapple Blood Orange and Tiger's Blood.
These Glow drinks come packed with electrolytes, vitamins and minerals that help to control blood pressure and support muscular performance as well as increase the production of serotonin to support better quality sleep and overall wellness. These 100% vegan and gluten-free drinks are free from artificial colors, flavors and sweeteners. Health-conscious consumers are no longer just looking for drinks with fewer calories; consumers have a growing thirst for functional drinks and the market is only anticipated to grow as people search for beneficial beverages with added benefits.
What Makes This Trend Stand Out
- Functional Sparkling Beverages
- Opportunity for new functional ingredients and flavors in the sparkling beverage market to appeal to health-conscious consumers.
- Growth of Functional Beverage Market
- Increasing demand for functional beverages presents opportunity for market growth and expansion.
- Natural Ingredients in Beverages
- Consumers are seeking natural ingredients in their beverages, creating opportunities for new product development and marketing.
Sectors Adopting This
- Beverage Industry
- Functional sparkling beverages have potential to disrupt the traditional non-alcoholic beverage market.
- Health and Wellness Industry
- Growing consumer interest in functional beverages presents an opportunity for the health and wellness industry to expand product offerings.
- Natural Food Industry
- Increasing demand for natural and functional ingredients in beverages presents opportunities for the natural food industry to expand into new product categories.
