The Camden Town Brewery Blooming Hells lager is a limited-edition beer being launched by the brand in partnership wit the Bumblebee Conservation Trust to help raise funds for an important cause.
The beer is brewed using hops from South Africa, New Zealand and Australia, and is reported to have aromas of citrus and fruit salad. The libation has a 4.6% ABV and will be available in four packs starting March 9 at Sainsbury's and Co-Op stores as well as in single cans from M&S locations in the UK.
The Camden Town Brewery Blooming Hells lager was explained by Founder of Camden Town Brewery Jasper Cuppaidge who said, "We have now launched a full year of Seasonal Hells beers, with our final addition, Blooming Hells. We always love taking a fresh look at our Hells lager, and it’s great to see how much our Camden fans have been enjoying the seasonal Hells too. This initiative has given the brewery a platform to shout about causes important to us and support amazing charities, including the Bumblebee Conservation Trust this Spring.”
Why This Trend Is Growing
- Beer and Charity
- Opportunities for brands to partner with charities to promote a cause through a limited-edition beer.
- Hops Sourcing
- The use of rare hops from various countries to create unique flavors and aromas in beer production.
- Conservation-linked Products
- Creating products linked to conservation and charitable causes to support environmental awareness and action.
Industries Being Reshaped
- Alcohol and Beverage
- Alcohol companies can tap into consumer interests by creating limited-edition beverages with a charity link.
- Agriculture and Farming
- Opportunities for farmers to grow rare hops for brewery use, to expand their business and contribute to the unique flavors of beers.
- Environmental Organizations
- Organizations can use product creation as a means for fund-raising support for conservation.
