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Top 100 Branding Trends in April

From Furniture Brand Fashion to Food-Inspired Skincare Packaging

— May 1, 2020 — Marketing
These April 2020 branding innovations range from furniture retailer fashions to food-inspired skincare packaging.

Known for its iconic blue and yellow brand identity, Swedish design retailer IKEA is no stranger to fun and unexpected collaborations. The retailer's reusable FRAKTA bag has achieved icon status, inspiring countless runway copycats including styles launched by Balenciaga in recent years. The bag is once again remixed with IKEA's bucket hat collection. The accessory is made from the material and trim of FRAKTA totes, showcasing its durability, waterproof functions and more.

Other April 2020 branding innovations include TONYMOLY's Super Food Mask Bowl packaging that is deliberately designed to resemble a salad lunch container. The packaging references the fresh ingredients inside each skincare package and are Instagram-friendly, staying true to TONYMOLY's visually fun aesthetic.

Other examples to note include BMW's cheeky retirement commercial that celebrates Dieter Zetsche's last day at work. Zetsche is Mercedes Benz's former CEO and is shown driving a new BMW i8 Roadster. The ad thanks its subject for "many years of inspiring competition" and pokes fun at friendly rivalries between major car brands.
9.7
Score
Popularity
Activity
Freshness
100
Racing PSA Commercials
Racing PSA Commercials
The When You Drive, Never Drink Campaign Features Two Formula 1 Champions
<
99
Rival Retirement Car Ads
Rival Retirement Car Ads
The BMW Retirement Commercial Boasts CEO of Mercedes Benz, Dieter Zetsche
<
98
Zesty Flavored Almond Snacks
Zesty Flavored Almond Snacks
The Melissa's Hatch Pepper Almonds are a Nutrient-Dense Snack
<
97
Child-Friendly Antioxidant Lemonades
Child-Friendly Antioxidant Lemonades
Poppilu Bold & Tangy Lemonade will be Available at Walmart
<
96
Tangy Cheese-Made Snacks
Tangy Cheese-Made Snacks
These New Whisps Snacks Flavors are Made with 100% Real Cheddar Cheese
<
95
Plant-Based Product Range Refreshes
Plant-Based Product Range Refreshes
The Back to Nature Products Have Been Reformulated
<
94
Probiotic Gelatin-Free Yogurts
Probiotic Gelatin-Free Yogurts
The Nancy’s Probiotic Foods Organic Whole Milk Yogurt is Tasty
<
93
Juice-Infused Sugar-Free Sodas
Juice-Infused Sugar-Free Sodas
The Fanta Raspberry Zero Sugar is Made with Fruit Juice
<
92
Complimentary Electronic Branding
Complimentary Electronic Branding
Google Created a Support Badge for Chromebook Compatible Items
<
91
Plastic-Free Canned Waters
Plastic-Free Canned Waters
The Ugly Drinks Canned Waters Come in Still and Sparkling Options
<
90
Leftover Crumpet Beers
Leftover Crumpet Beers
The Toast Ale x Warburtons Toasted Crumpet Session IPA Uses Food Waste
<
89
Chocolatey Chickpea Snacks
Chocolatey Chickpea Snacks
The Good Bean Chocolate Covered Chickpeas Come in Three Flavors
<
88
Mango-Accented Wheat Beers
Mango-Accented Wheat Beers
Belgian Moon Launched Mango Wheat as a Relief for Canadian Winter
<
87
Tropically Inspired Rum Spirits
Tropically Inspired Rum Spirits
The Captain Morgan Tiki Rum Has Pineapple and Mango Flavors
<
86
Vegan Mint Cookie Deserts
Vegan Mint Cookie Deserts
Northern Bloc Launched a New Vegan Mint Chocolate Ice Cream
<
85
Wild-Harvested Seaweed Products
Wild-Harvested Seaweed Products
VitaminSea Seaweed is Packed with Vitamins and Minerals
<
84
Prepackaged Low-Sugar Smoothies
Prepackaged Low-Sugar Smoothies
The New Naked Lean Smoothies Answer Consumer Demand
<
83
Tranquil CBD-Enriched Teas
Tranquil CBD-Enriched Teas
The Purity Organic CBD-Infused Tea Bags will Come in Four Options
<
82
Spicy Steak-Flavored Chips
Spicy Steak-Flavored Chips
The McCoy's Fiery Steak Crisps Celebrate an Iconic Flavor
<
81
Alternative Infused Gin Spirits
Alternative Infused Gin Spirits
The Kopparberg Passionfruit and Orange Gin is Bold and Fruity
<
80
Premium Overnight Face Creams
Premium Overnight Face Creams
The Triumph & Disaster Dark Moon Hydrating Cream Nourishes Skin
<
79
Naturally-Flavored Sparkling Water Launches
Naturally-Flavored Sparkling Water Launches
LOVEAU Showcased Its Products at Expo West 2020
<
78
Classic Soda-Inspired Kombuchas
Classic Soda-Inspired Kombuchas
The Revive Soda Pop Series Includes Root Beer and More
<
77
Fragrantly Spiced Deodorants
Fragrantly Spiced Deodorants
The Triumph & Disaster Spice Deodorant Helps Neutralize Body Odors
<
76
Vibrant Pink Libations
Vibrant Pink Libations
The Pink Hooch Alcoholic Raspberry Lemonade has a 4% ABV
<
75
Flavorful Blended Spirit Ranges
Flavorful Blended Spirit Ranges
The Chivas Extra 13 Collection Includes Four Varieties
<
74
Salty Citrus Beer Cocktails
Salty Citrus Beer Cocktails
The Sol Chelada Limón y Sal Offers an Authentic Flavor
<
73
Nutty Limited-Edition Milk Drinks
Nutty Limited-Edition Milk Drinks
The Yazoo Choco-Hazelicious Has a Tasty, Nut-Free Recipe
<
72
Mess-Free Anti-Chafing Creams
Mess-Free Anti-Chafing Creams
The Ballsy Ballguard Liquid Powder Protects from Irritation
<
71
Multi-Flavor Soft Candy Treats
Multi-Flavor Soft Candy Treats
These New SweeTARTS Products will Launch This Spring
<
70
Oceanic Ingredient Eye Gels
Oceanic Ingredient Eye Gels
The Port Products Marine Layer® Under Eye Recovery Gel is Restorative
<
69
Natural Care Product Launches
Natural Care Product Launches
Lafe’s Natural BodyCare will be Launching at 4,200 Walmart Locations
<
68
Masculinity-Challenging Skincare Products
Masculinity-Challenging Skincare Products
The 'Soft Moisture Mask' Breaks Marketing Conventions
<
67
Cocktail-Focused Ginger Sodas
Cocktail-Focused Ginger Sodas
The Q Mixers Hibiscus Ginger Beer will be Available at Target
<
66
Ready-to-Drink Vodka Refreshments
Ready-to-Drink Vodka Refreshments
The Well Infused Drinks are Certified Organic
<
65
Bee Conservation-Supporting Beers
Bee Conservation-Supporting Beers
The Camden Town Brewery Blooming Hells Lager is Limited-Edition
<
64
Rich Ready-to-Drink Coffees
Rich Ready-to-Drink Coffees
The New Boost Iced Coffee Drinks will Come in Two Flavor Options
<
63
Cartoony Popped Snack Branding
Cartoony Popped Snack Branding
This Limited-Edition Lay's Poppables Packaging Celebrates Trolls
<
62
Authentic Frozen Indian Cuisine
Authentic Frozen Indian Cuisine
These Deep Indian Kitchen Meals Come in Three Options
<
61
Non-Alcoholic Celebration Beverages
Non-Alcoholic Celebration Beverages
DRY Botanical Bubbly Makes Alcohol-Free Alternatives
<
60
Collectible Premium Loyalty Programs
Collectible Premium Loyalty Programs
7-Eleven Entices Malaysian Consumers with Hello Kitty Plates
<
59
Fast-Food Breakfast Guarantees
Fast-Food Breakfast Guarantees
Wendy's is Launching a Free Food Item and a Breakfast Guarantee
<
58
Crisp Caffeinated Sparkling Waters
Crisp Caffeinated Sparkling Waters
The GOJAI Organic Drinks will Come in Three Flavor Options
<
57
Cold-Brewed Canned Teas
Cold-Brewed Canned Teas
The Teatulia Organic Iced Tea Comes in Four Flavor Options
<
56
International Women's Day Desserts
International Women's Day Desserts
Coolhaus Queens' Coffee Ice Cream is Made with Allegro Coffee
<
55
Revamped Spreadable Cheese Products
Revamped Spreadable Cheese Products
The Laughing Cow Cheese was Reformulated in Several Ways
<
54
Flavorful Frozen Rice Dishes
Flavorful Frozen Rice Dishes
The Path of Life Rice Blends Come in Three Flavor Options
<
53
Fruit-Forward Sour Ales
Fruit-Forward Sour Ales
The To Ol 1 Ton of Blueberries Beer is Packed with Flavor
<
52
Flavored Kombucha Tablets
Flavored Kombucha Tablets
QULA Makes Bottle-Free Kombucha That Dissolves in Water
<
51
Mushroom-Powered Protein Powders
Mushroom-Powered Protein Powders
The Four Sigmatic Plant-Based Protein Powders are Nutrient-Dense
<
50
Immersive Audio Tea Campaigns
Immersive Audio Tea Campaigns
Tazo Tea Launched Streaming Content Featuring Teachings from RZA
<
49
Contemporary Chocolate Products
Contemporary Chocolate Products
The Nestlé Quality Street Chocolate Truffles Come in Three Flavors
<
48
Sprayable Maple Syrups
Sprayable Maple Syrups
The Coombs Family Farms Maple Stream is Mess-Free
<
47
Prepackaged Oat Milk Lattes
Prepackaged Oat Milk Lattes
The Elmhurst 1925 Oat Milk Lattes Come in Four Flavors
<
46
Effervescent Wellness Waters
Effervescent Wellness Waters
The Swig Wellness CBD Sparkling Water are 100% Natural
<
45
Vegetarian Sausage Products
Vegetarian Sausage Products
The Lightlife Plant-Based Breakfast Sausage Links are Satisfying
<
44
Eco-Friendly Chocolate Packaging
Eco-Friendly Chocolate Packaging
Montezuma’s Packaging is Made from 100% Sustainable Components
<
43
Tier-Based Summery Loyalty Programs
Tier-Based Summery Loyalty Programs
Seafolly's Beach Club Successfully Encourages Repeat Purchases
<
42
Cocktail-Inspired THC Gummies
Cocktail-Inspired THC Gummies
The Wana Quick Fast-Acting Gummies Come in Three Flavors
<
41
Naturally Formulated Energy Shots
Naturally Formulated Energy Shots
The Go Big All-Natural Energy Shot Comes in Three Tasty Flavors
<
40
Regal Cat Beauty Ambassardors
Regal Cat Beauty Ambassardors
KVD Vegan Beauty Debuted a New Social Media Famous Cat for New Ad
<
39
Social Media Menu Campaigns
Social Media Menu Campaigns
Wendy's Launched a Multi-Platform Breakfast Campaign with Coupons
<
38
Dairy-Free Malt Drinks
Dairy-Free Malt Drinks
The New Plant-Based Nestlé Milo Powder is Made with Soy and Oats
<
37
Desert-Inspired Hydration Drinks
Desert-Inspired Hydration Drinks
The ¡CACTUS! Organic Cactus Water Has Nopal Cactus Leaf Juice
<
36
Scientific Stress-Relieving Home Fragrances
Scientific Stress-Relieving Home Fragrances
The Nue Co. Home Functional Fragrance is Relaxing
<
35
Internet Debate Peanut Butters
Internet Debate Peanut Butters
The Jif x GIPHY Creamy Peanut Butter Makes Light of Pronunciation
<
34
Mediterranean-Inspired Chili Sauces
Mediterranean-Inspired Chili Sauces
The Dabka Chili Sauce Has a Rich, Versatile Flavor
<
33
Accessible Skincare Packaging
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
<
32
Branded Automotive Podcasts
Branded Automotive Podcasts
Lexus Created a Six-Part Podcast Series with Malcolm Gladwell
<
31
Highly Sustainable Water Packaging
Highly Sustainable Water Packaging
Boxed Water Is Better Packaging Now Has a Plant-Based Cap
<
30
Single Origin Cold Coffees
Single Origin Cold Coffees
The Verve Nitro Flash Brew Coffee Line Was Expanded by the Brand
<
29
Superfruit-Infused Hard Seltzers
Superfruit-Infused Hard Seltzers
The Vizzy Hard Seltzer will Come in Four Flavor Options
<
28
Hyper-Targeted Gummy Vitamins
Hyper-Targeted Gummy Vitamins
The vitafusion Goodness Supplements Come in an Array of Options
<
27
Luxury Hair Extension Services
Luxury Hair Extension Services
Locks & Mane Offers a Fully Customized Beauty Experience
<
26
Artisan Dessert Snack Bars
Artisan Dessert Snack Bars
One Plant Protein Bars Come in New Carrot Cake and Churro Flavors
<
25
Women-Celebrating Gas Station Campaigns
Women-Celebrating Gas Station Campaigns
The 'She Will' Initiative from Shell Oil Co. is Playful
<
24
Plastic-Free Water Packaging
Plastic-Free Water Packaging
Richard’s Rainwater will Only be Sold in Cans and Bottles
<
23
Recycling-Friendly Yogurt Packaging
Recycling-Friendly Yogurt Packaging
The Nomadic Dairy Yogurt & Oat Clusters Have Reduced Plastic
<
22
Caffeine-Packed Sugar-Free Energy Drinks
Caffeine-Packed Sugar-Free Energy Drinks
Sneak Energy Has Announced Three New Canned Energy Drinks
<
21
Awareness-Raising Soap Labels
Awareness-Raising Soap Labels
Dr Bronner's 'Heal Earth!' Packaging Addresses Climate Change
<
20
Food-Inspired Face Mask Packs
Food-Inspired Face Mask Packs
TONYMOLY's Super Food Mask Bowl Resembles a Takeaway Salad Container
<
19
Plant-Based Energy Drinks
Plant-Based Energy Drinks
The teaRIOT 100% Plant-Powered Energy Drinks are Invigorating
<
18
Culture-Parodying Streetwear Labels
Culture-Parodying Streetwear Labels
Conichiwa Bonjour Released Its SS20 Line
<
17
Co-Branded Cookie Collaborations
Co-Branded Cookie Collaborations
Chips Ahoy! and HERSHEY's Push Two New Cookie Innovations
<
16
Empowering AI Apps
Empowering AI Apps
BigUp.AI Uses Helps Women Self-Promote by Using Better Language
<
15
Single-Material Baby Food Pouches
Single-Material Baby Food Pouches
This New Gerber Packaging is Highly Recyclable
<
14
Furniture Retailer Bucket Hats
Furniture Retailer Bucket Hats
The IKEA KNORVA Bucket Hat is Made with the Iconic FRAKTA Bag
<
13
Sustainable Water Brands
Sustainable Water Brands
ZEN WTR is Packaged in Bottles Made with Ocean Plastic
<
12
Grocery Matchmaking Initiatives
Grocery Matchmaking Initiatives
Tesco's Basket Dating Proves to Be the Perfect Shopping Experience
<
11
Affordable Modern Bohemian Collections
Affordable Modern Bohemian Collections
The UNIQLO x Anna Sui Capsule Channels Floral Motifs
<
10
Candy-Themed Hand Sanitizers
Candy-Themed Hand Sanitizers
The Candy Favorites Hand Sanitizers Include Four Scents
<
9
Compact Fruit Snacks
Compact Fruit Snacks
Joolies' Date Snack Pack Contains Just Three Pitted or Whole Dates
<
8
Multi-Platform Off-Road Campaigns
Multi-Platform Off-Road Campaigns
Jeep is Launching a Campaign to Promote the Off-Road Community
<
7
Continuous Bacteria-Banishing Cleaners
Continuous Bacteria-Banishing Cleaners
The Microbran 24 Cleaning Products Work for 24 Hours
<
6
Transparent Vehicle Decals
Transparent Vehicle Decals
The New BMW Logo Has a Flat, Futuristic Design
<
5
Self-Isolation-Themed Campaigns
Self-Isolation-Themed Campaigns
Nike Engages in Self-Isolation Advocacy with Its New Campaign
<
4
90s Drift Culture-Inspired Fashion
90s Drift Culture-Inspired Fashion
adidas Skateboarding and Metropolitan Work on a SS 2020 Line
<
3
Paper-Based Beer Packaging
Paper-Based Beer Packaging
Grolsch is Replacing Plastic Shrink Wrap with the Smurfit Kappa TopClip
<
2
CO2-Made Hand Sanitizers
CO2-Made Hand Sanitizers
The Air Co. Hand Sanitizer is Being Made by the Vodka Brand
<
1
Plastic-Free Noodle Packaging
Plastic-Free Noodle Packaging
The 'Paper Noodle' Packaging by Emily Enrica is 100% Biodegradable
<