These April 2020 branding innovations range from furniture retailer fashions to food-inspired skincare packaging.
Known for its iconic blue and yellow brand identity, Swedish design retailer IKEA is no stranger to fun and unexpected collaborations. The retailer's reusable FRAKTA bag has achieved icon status, inspiring countless runway copycats including styles launched by Balenciaga in recent years. The bag is once again remixed with IKEA's bucket hat collection. The accessory is made from the material and trim of FRAKTA totes, showcasing its durability, waterproof functions and more.
Other April 2020 branding innovations include TONYMOLY's Super Food Mask Bowl packaging that is deliberately designed to resemble a salad lunch container. The packaging references the fresh ingredients inside each skincare package and are Instagram-friendly, staying true to TONYMOLY's visually fun aesthetic.
Other examples to note include BMW's cheeky retirement commercial that celebrates Dieter Zetsche's last day at work. Zetsche is Mercedes Benz's former CEO and is shown driving a new BMW i8 Roadster. The ad thanks its subject for "many years of inspiring competition" and pokes fun at friendly rivalries between major car brands.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
