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Juice-Infused Sugar-Free Sodas

The Fanta Raspberry Zero Sugar is Made with Fruit Juice

— February 25, 2020 — Marketing
The Fanta Raspberry Zero Sugar is the latest addition to the brand's sugar-free range that builds on the popularity of the Fanta Grape Zero Sugar that was launched last year.

The soda will come in can and bottle servings, and is made with fruit juice to help enrich the flavor of the product and help set it apart from the competition on the market. The drink will be supported by a £2 million marketing campaign that will cover digital platforms including social media, out-of-home advertising, radio, influencer collaborations and in-store promotions.

The Fanta Raspberry Zero Sugar soda was chose as the next flavor for the range thanks to the 11% volume growth within the last year that was associated with raspberry-flavored products.
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