Relentless Zero Sugar Comes in Two Flavor Options
Michael Hemsworth — May 17, 2022 — Marketing
References: relentlessenergy & conveniencestore
The Relentless Zero Sugar energy drink is a new lineup of refreshments from Coca-Cola Europacific Partners (CCEP) as an option for consumers to choose when seeking a beverage more in line with their lifestyle needs.
The energy drink comes in two flavors including Raspberry and Peach, which are both arriving in the UK in plain and price-marked can options. The drinks are rolling out alongside a marketing campaign that will take place in London and help immerse fans.
Vice President of Commercial Development at Coca-Cola Europacific Partners GB Martin Attack commented on the new Relentless Zero Sugar energy drinks saying, "The new Relentless Zero Sugar flavours will bolster our zero sugar offer which includes Monster Ultra, and help retailers capitalise on the increased demand for energy drinks without sugar. We’re confident these new flavours and bold packaging designs will bring excitement to the energy fixture and drive sales, so we’re urging retailers to get stocked up.”
The energy drink comes in two flavors including Raspberry and Peach, which are both arriving in the UK in plain and price-marked can options. The drinks are rolling out alongside a marketing campaign that will take place in London and help immerse fans.
Vice President of Commercial Development at Coca-Cola Europacific Partners GB Martin Attack commented on the new Relentless Zero Sugar energy drinks saying, "The new Relentless Zero Sugar flavours will bolster our zero sugar offer which includes Monster Ultra, and help retailers capitalise on the increased demand for energy drinks without sugar. We’re confident these new flavours and bold packaging designs will bring excitement to the energy fixture and drive sales, so we’re urging retailers to get stocked up.”
Trend Themes
1. Zero-sugar Energy Drinks - The trend for zero-sugar energy drinks is disrupting the traditional market for energy drinks and providing healthier alternatives for consumers.
2. Flavored Energy Drinks - Flavored energy drinks offer variety to the energy drink market, attracting a wide range of consumers and disrupting traditional carbonated beverage sales.
3. Marketing and Branding for New Products - The Relentless Zero Sugar marketing campaign shows the importance of effective advertising for introducing new products to the market.
Industry Implications
1. Beverage Industry - The beverage industry can see growth opportunities by incorporating healthier product options to cater to changing consumer demands.
2. Retail Industry - Retailers can benefit from increasing their selection of zero-sugar energy drinks to cater to consumers looking for healthier beverage options.
3. Marketing and Advertising Industry - The demand for effective marketing and branding strategies is increasing as new products, such as the Relentless Zero Sugar energy drink, enter the market.
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