Tropical Functional Energy Drinks

The Relentless Fruit Punch energy drink has been announced by Coca-Cola Europacific Partners (CCEP) as a new refreshment for consumers in the UK to try out this spring. The drink features the tropical flavor of fruit punch in every sip and is expected to be right at home within the existing lineup of flavors including Cherry, Origin, Raspberry Zero Sugar, Peach Zero Sugar and Watermelon Zero Sugar. The beverage will arrive at retailers next month and will set itself apart from the competition with bright pink branding that places the brand's R insignia logo front and center.

Associate Director of Portfolio Development at CCEP GB Helen Kerr commented on the new Relentless Fruit Punch energy drink saying, "Over the last decade, energy drinks have become more mainstream, offering the same great taste and choice of soft drinks with added functional benefits. We know that energy shoppers are three times more likely to buy innovation v’s wider soft drinks, so we’d recommend that retailers tap into this by stocking up on the new Relentless Fruit Punch variant.”