Tango Berry Peachy Sugar-Free is Arriving in Bottles and Cans
Michael Hemsworth — March 3, 2022 — Marketing
References: britvic & conveniencestore
The Tango Berry Peachy Sugar-Free soda is being launched by Britvic in the UK as a new refreshment for consumers seeking out a crisp, fruit flavor profile. The drink features a sugar-free recipe that addresses increasing consumer demand for refreshments that don't contain loads of sugar, but is packed with flavor to make it perfect for those seeking out bold taste. The product is being launched in both cans and bottles in the UK where it will be supported by a substantial marketing campaign.
Out-of-Home Commercial Director at Britvic Phil Sanders commented on the new Tango Berry Peachy Sugar-Free soda saying, "Introducing no sugar products without compromising on taste is exactly what shoppers have come to expect, with nine out of 10 saying that flavour and taste are important considerations when choosing a soft drink, and seven out of 10 saying that sugar content or lack thereof is important [Independent research commissioned by Britvic, Shopper attitudes to on-the-go shopping in convenience, 2,000 shoppers surveyed, July 2021]. Sugar free carbonates are the most sought out option (54%) when it comes to on-the-go soft drinks [ibid], so the single 330ml cans and 500ml bottles will be ideal options for driving this occasion.”
Out-of-Home Commercial Director at Britvic Phil Sanders commented on the new Tango Berry Peachy Sugar-Free soda saying, "Introducing no sugar products without compromising on taste is exactly what shoppers have come to expect, with nine out of 10 saying that flavour and taste are important considerations when choosing a soft drink, and seven out of 10 saying that sugar content or lack thereof is important [Independent research commissioned by Britvic, Shopper attitudes to on-the-go shopping in convenience, 2,000 shoppers surveyed, July 2021]. Sugar free carbonates are the most sought out option (54%) when it comes to on-the-go soft drinks [ibid], so the single 330ml cans and 500ml bottles will be ideal options for driving this occasion.”
Trend Themes
1. Sugar-free Soda Innovation - Innovative soda formulations incorporating natural sweeteners and exciting fruit flavors, that cater to consumers seeking a healthier soda alternative.
2. No/low Sugar Soft Drinks - A variety of refreshing and bold flavored soda products with no/low sugar content that address increasing consumer demand for healthier drink options.
3. On-the-go Sugar-free Beverage Options - Offering single-serve sugar-free beverage options for on-the-go consumption that cater to consumers seeking healthy drink options on-the-go.
Industry Implications
1. Soft Drinks Industry - Soft drinks manufacturers can leverage innovative formulations and new flavors to disrupt the market with healthier alternatives to traditional sodas with high sugar content.
2. Healthy Beverage Industry - The healthy beverage industry can capitalize on increasing consumer demand for healthier drink options, specifically innovative no/low sugar soft drinks with unique fruity flavors.
3. Convenience Retail Industry - As sugar-free carbonates are preferred by over half on-the-go soft drink consumers, convenience retailers can meet this demand by providing single-serve options convenient for on-the-go consumption.
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