Robinsons Ready to Drink Comes in Two Flavor Options
Michael Hemsworth — June 12, 2021 — Marketing
References: robinsonssquash & conveniencestore
The Robinsons Ready to Drink range is a rebranded version of the brands Refresh'd range that is intended to help retailers capitalize on the increased popularity of fruit juice refreshments and offer consumers a summer-ready drink to try out.
The drinks come in two flavor options including Peach & Mango and Raspberry & Apple, which are both crafted with real fruit in the mix with no added sugar to suit consumer preferences. The drinks will come in cases of 12 and 24 500ml bottles, and will be supported by the brand's 'Let There be Fruit' camping that's running this summer.
Out-of-Home Commercial Director at Britvic Phil Sanders explained the Robinsons Ready to Drink range further saying, "As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller. Relaunching this full tasting range will help retailers capitalise on the changing consumer habits and needs, while providing them with a no added sugar alternative. This is crucial for retailers, especially at a time when half of the population are actively trying to reduce sugar in their diet."
The drinks come in two flavor options including Peach & Mango and Raspberry & Apple, which are both crafted with real fruit in the mix with no added sugar to suit consumer preferences. The drinks will come in cases of 12 and 24 500ml bottles, and will be supported by the brand's 'Let There be Fruit' camping that's running this summer.
Out-of-Home Commercial Director at Britvic Phil Sanders explained the Robinsons Ready to Drink range further saying, "As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller. Relaunching this full tasting range will help retailers capitalise on the changing consumer habits and needs, while providing them with a no added sugar alternative. This is crucial for retailers, especially at a time when half of the population are actively trying to reduce sugar in their diet."
Trend Themes
1. No-added-sugar Beverages - Opportunity to capitalize on the trend of consumers seeking healthier beverage options that are free of added sugar.
2. Ready-to-drink Market - Opportunity to compete in the on-the-go ready-to-drink market by offering no-added-sugar options.
3. Fruit Juice Refreshments - Opportunity to introduce and market real fruit juice refreshments as a healthier alternative to traditional sugary drinks.
Industry Implications
1. Beverage - Beverage companies can introduce no-added-sugar options to compete in the ready-to-drink market.
2. Food Retail - Food retailers can capitalize on the trend of consumers seeking healthier beverage options by offering no-added-sugar beverages.
3. Marketing and Advertising - Marketing agencies can assist companies in promoting real fruit juice refreshments as a healthier alternative to traditional sugary drinks.
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