Ready-to-Drink Squash Refreshments

Previous
Set of
Related
Ideas
No-Added-Sugar Juice Drinks
No-Added-Sugar Juice Drinks
Revamped Squash Juice Ranges
Revamped Squash Juice Ranges
Beneficial Squash-Style Juices
Beneficial Squash-Style Juices
Concentrated Fruit Cocktail Mixes
Concentrated Fruit Cocktail Mixes
Artisan-Inspired Fruit Cordials
Artisan-Inspired Fruit Cordials
Next
Set of
Related
Ideas
Ready-to-Drink Squash Refreshments
No-Added-Sugar Juice Drinks Image 1
Revamped Squash Juice Ranges Image 1
Beneficial Squash-Style Juices Image 1
Concentrated Fruit Cocktail Mixes Image 1
Artisan-Inspired Fruit Cordials Image 1
Artisan-Inspired Fruit Cordials Image 2
Functional Vitamin Drink Concentrates Image 1
Clean the Sky - Positive Eco Trends & Breakthroughs

Robinsons Blackberry & Blueberry is Arriving Now

— March 8, 2022 — Marketing
References: robinsonssquash & talkingretail
The Robinsons Blackberry & Blueberry drink is the latest flavor being launched by the UK-based brand to provide consumers with a way to quench their thirst in a flavorful way. The drink builds on the brand's relaunch of its ready-to-drink range last year and feature a premium flavor that will be right at home within the existing options including Peach & Mango and Raspberry & Apple. The drink is arriving in 500ml bottles that have a £1 suggested price point and is free from added sugars.

The Robinsons Blackberry & Blueberry drink is expected to be well-received in the retail sector following research carried out by parent company Britvic. This showed that two-thirds of retailers surveyed were observing growth of their impulse soft drink sales.

Trend Themes

  1. Ready-to-drink Squash — The rise in popularity of ready-to-drink squash refreshments presents a disruptive opportunity for beverage companies to offer premium, sugar-free flavors.
  2. Premium Flavor Offerings — The success of Robinsons Blackberry & Blueberry highlights the trend towards premium flavor offerings in the ready-to-drink market.
  3. Growing Impulse Soft Drink Sales — The growth of impulse soft drink sales in the retail sector presents a disruptive opportunity for beverage companies to create eye-catching packaging and point-of-sale displays to draw in customers.

Industry Implications

  1. Beverage Manufacturing — Beverage manufacturers have an opportunity to capitalize on the trend of ready-to-drink squash with premium, sugar-free flavor offerings.
  2. Retail — Retailers can take advantage of the growing impulse soft drink sales trend by creating eye-catching displays and strategic product placement in store.
  3. Market Research — Market research firms can assist beverage companies in identifying consumer trends and preferences to create successful ready-to-drink products.
2.5
Score
Popularity
Activity
Freshness
Functional Vitamin Drink Concentrates
Functional Vitamin Drink Concentrates
Robinsons Benefit Drops Come in Four Varieties
Sparkling Sugar-Free Squash Drinks
Sparkling Sugar-Free Squash Drinks
Ribena Zero Sugar Sparkling Meets Consumer Demand
Sweetly Tart Sodas
Sweetly Tart Sodas
Dr Pepper Announced the Launch of Dr Pepper Blackberry
Hydration-Driven Fruit Beverages
Hydration-Driven Fruit Beverages
Belvoir Farm Introduced a Series of New Refreshments
Top 100 Beverage Ideas in November
Top 100 Beverage Ideas in November
From Non-Alcoholic Red Wines to On-the-Go CBD Beverages
20 Canned Mexican-Style Drinks
20 Canned Mexican-Style Drinks
From Fermented Pineapple Beverages to Margarita-Style Hard Seltzers
Top 100 Marketing Trends in April
Top 100 Marketing Trends in April
From Metaverse Pop-Up Shops to Health Food Digital Drive-Thrus
Top 100 Food Trends in March
Top 100 Food Trends in March
From Carbon-Neutral Cheddar Cheeses to Plant-Based Bacon
Top 100 Marketing Trends in March
Top 100 Marketing Trends in March
From Luxe Metaverse Mansions to NFT Brand Ambassadors
Top 100 Branding Trends in December
Top 100 Branding Trends in December
From Mint-Scented Holiday Sweaters to Gaming Sneaker Collabs