The Pink Hooch Alcoholic Raspberry Lemonade drink is a new offering from the brand that looks to tap into the popularity of pink drinks and offer consumers a flavorful option to pick up. The libation features a vibrant electric pink profile and comes in both bottles and cans in a number of different size options to match the preferences of consumers. The drink has a refreshingly tart flavor profile and a 4% ABV, and is available now at Premier and Nisa retailers.
Hooch Brand Controller Christian Sarginson spoke on the Pink Hooch Alcoholic Raspberry Lemonade saying, "In the drinks industry the power of pink is plain to see, with pink ready-to-serve drinks growing 357% year on year in the UK off-trade. Through the launch of an alcoholic raspberry lemonade with attitude such as Pink Hooch, we are tapping into the consumers lust for pink drinks while injecting into the market a bold, flavor packed and degendered take on the trend.”