KVD Vegan Beauty (formerly known as Kat Von D Beauty) recently debuted its newest campaign starring an Instagram-famous cat, dubbed "the world's most beautiful cat." Coby the Cat, a British Shorthair, boasts over 1.8 million followers thanks to his large blue eyes and "natural winged eyeliner" aesthetic and is alongside four models in the new Cat Eyes For All campaign.
As noted by Kelly Coller, the VP of Global Marketing and PR for KVD Vegan Beauty, "This campaign is one of my all-time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about. We love beauty-positive rebels, our furry friends, and believe in Cat Eyes for All!"
Image Credit: KVD Beauty