KVD Vegan Beauty (formerly known as Kat Von D Beauty) recently debuted its newest campaign starring an Instagram-famous cat, dubbed "the world's most beautiful cat." Coby the Cat, a British Shorthair, boasts over 1.8 million followers thanks to his large blue eyes and "natural winged eyeliner" aesthetic and is alongside four models in the new Cat Eyes For All campaign.
As noted by Kelly Coller, the VP of Global Marketing and PR for KVD Vegan Beauty, "This campaign is one of my all-time favorites and really represents who and what KVD Vegan Beauty in 2020 is all about. We love beauty-positive rebels, our furry friends, and believe in Cat Eyes for All!"
Image Credit: KVD Beauty
What's Driving This Trend
- Instagram-pet Campaigns
- Brands are using Instagram-famous pets to promote their products, creating new and unique advertising opportunities.
- Inclusive Beauty
- By featuring a diverse group of models, including a famous cat, in their advertising campaigns, KVD Vegan Beauty is tapping into a growing trend of promoting inclusive beauty standards.
- Celebrity Animal Influencers
- Coby the Cat's popularity as a social media influencer suggests an emerging trend of using celebrity animals to advertise products and services.
Who This Affects Most
- Beauty
- Beauty companies can capitalize on the trend of promoting inclusive beauty by featuring diverse models in their advertising campaigns.
- Social Media
- Social media platforms can benefit from the trend of using celebrity animals as influencers by offering new advertising opportunities for brands.
- Pet Industry
- As social media continues to elevate the profiles of famous pets, the pet industry can capitalize on this trend by partnering with these animals to promote their own products and services.
