The late Karl Lagerfeld's famous feline pet, Choupette was tapped by the team at Hublot to star in its new Big Bang watch campaign. This is all a part of the brand's 20th anniversary celebrations as the Swiss brand highlights the range of stylized photographs captured by Carljin Jacobs.
Choupette is held by a person wearing a suit in a few shots of the campaign. The same subject is also wearing the ceramic Big Bang 20th anniversary Red Magic model. More visions see soft materials of crimson silk posing with a coupe glass of milk. Choupette has her fur elegantly blended with the scarlet palette of the campaign. It builds on the brand's "Own It" tagline, which is a slogan that leans to themes of expression and individuality.
Image Credit: Hublot
What's Driving This Trend
- Pet-influenced Fashion Marketing
- The integration of pets in luxury brand campaigns redefines traditional marketing by appealing to animal lovers and enhancing emotional connection with consumers.
- Anthropomorphism in Advertising
- Utilizing animal figures like Choupette in ad campaigns capitalizes on viewers' tendencies to anthropomorphize, creating memorable and charismatic brand imagery.
- Anniversary-themed Product Collections
- Brands are launching thematic campaigns based on significant milestones to create nostalgic connections and increased engagement with their audiences.
Who This Affects Most
- Luxury Fashion
- The luxury fashion industry increasingly employs unconventional icons, like famous pets, for unique storytelling and to appeal to a broader audience.
- Advertising Photography
- Innovative advertising photography is incorporating whimsical and artistic elements to differentiate brand campaigns, potentially setting new standards for visual storytelling.
- Pet Accessories and Apparel
- With pets becoming influential figures in lifestyle branding, this industry is poised for growth as consumer demand for stylish and high-end pet products rises.
