Hublot Taps Karl Lagerfeld's Choupette for the Big Bang Watch Ad
The late Karl Lagerfeld's famous feline pet, Choupette was tapped by the team at Hublot to star in its new Big Bang watch campaign. This is all a part of the brand's 20th anniversary celebrations as the Swiss brand highlights the range of stylized photographs captured by Carljin Jacobs.
Choupette is held by a person wearing a suit in a few shots of the campaign. The same subject is also wearing the ceramic Big Bang 20th anniversary Red Magic model. More visions see soft materials of crimson silk posing with a coupe glass of milk. Choupette has her fur elegantly blended with the scarlet palette of the campaign. It builds on the brand's "Own It" tagline, which is a slogan that leans to themes of expression and individuality.
Image Credit: Hublot
Choupette is held by a person wearing a suit in a few shots of the campaign. The same subject is also wearing the ceramic Big Bang 20th anniversary Red Magic model. More visions see soft materials of crimson silk posing with a coupe glass of milk. Choupette has her fur elegantly blended with the scarlet palette of the campaign. It builds on the brand's "Own It" tagline, which is a slogan that leans to themes of expression and individuality.
Image Credit: Hublot
Trend Themes
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Pet-influenced Fashion Marketing — The integration of pets in luxury brand campaigns redefines traditional marketing by appealing to animal lovers and enhancing emotional connection with consumers.
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Anthropomorphism in Advertising — Utilizing animal figures like Choupette in ad campaigns capitalizes on viewers' tendencies to anthropomorphize, creating memorable and charismatic brand imagery.
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Anniversary-themed Product Collections — Brands are launching thematic campaigns based on significant milestones to create nostalgic connections and increased engagement with their audiences.
Industry Implications
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Luxury Fashion — The luxury fashion industry increasingly employs unconventional icons, like famous pets, for unique storytelling and to appeal to a broader audience.
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Advertising Photography — Innovative advertising photography is incorporating whimsical and artistic elements to differentiate brand campaigns, potentially setting new standards for visual storytelling.
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Pet Accessories and Apparel — With pets becoming influential figures in lifestyle branding, this industry is poised for growth as consumer demand for stylish and high-end pet products rises.
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