Chanel has launched a campaign film for its 'Chanel 25' handbag. The film, which was directed by French filmmaker Michel Gondry as a contemporary reinterpretation of Kylie Minogue’s 2002 music video for ‘Come Into My World,’ stars Margot Robbie.
In the advertisement, Robbie encounters multiple versions of herself on a Parisian street, each carrying a different iteration of the bag. Even Kylie Minogue herself makes a cameo appearance in the film.
The Chanel 25 handbag, first introduced in 2025, draws on the house’s iconic numerology and reimagines classic Chanel codes — from the quilted leather and the leather-interlaced chain to the double C logo. The design features two signature pockets and a supple, hobo-inspired silhouette. Chanel makes this bag available in four sizes, with the campaign focusing on the Mini version.
Image Credit: Chanel
