Jeep is inviting the public to join the off-road community as part of a multiplatform campaign. The off-road community campaign will be launched across social media, digital content, and TV. Jeep's campaign starts next week and the company will also be giving away a Family Reunion Easter Jeep Safari, which will take place on Moab, Utah. In order, to be eligible for the trip people can share photos of off-roading along with the hashtag '#JeepFamily.'
Jeep also launched a 30second online commercial that plays an original song, titled 'Young,' by a band named Old Dominion. Overall the campaign could connect with consumers due to authenticity and widespread reach on social media. Additionally, people may participate in order to potentially receive a free trip.
Image Credit: Courtesy of FCA