These April 2020 multimedia innovations range from podcast platform investments to ad-focused streaming services.
BBC Studios' recent Pocket Casts investment is a standout that aims to take the free podcasting platform to new heights by also supporting the organization's partners. Fox's recent purchase of streaming service Tubi is another notable example that aims to reduce the service's reliance on ad revenue. With this business decision, the media network also hopes to diversify its content and reach a more diverse audience of both cable and digital viewers.
Interactive documentary experiences, virtual gaming events and virtual museums round off this list of April 2020 Multimedia trends. The examples speak to consumers' growing desire for virtual entertainment during social distancing efforts that have been encouraged as a safety measure to fight the current global pandemic COVID-19.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
