SoundCloud is collaborating with Twitch in order to make it easier for musicians to earn money through livestream content. The collaboration was undertaken in order to ensure that musicians would be able to earn money during the outbreak of the coronavirus. The new changes could help musicians who may not be able to perform shows due to the outbreak of the illness.
With the new partnership, all SoundCloud Pro and Premier accounts will be able to expedite the process of getting a Twitch Affiliate account, which allows them to financially gain from livestream content on the Twitch platform.
SoundCloud released a statement, “t's an unsettling time for everyone right now, and we know COVID-19 has been especially hard on musicians who were scheduled to play live shows over the next few months."
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What's Driving This Trend
- Livestream Monetization
- The collaboration between SoundCloud and Twitch highlights the trend of musicians leveraging livestream platforms for new revenue streams.
- Virtual Performances
- The partnership between SoundCloud and Twitch reflects the growing trend of musicians adapting to virtual platforms to connect with their audience and deliver live performances.
- Financial Support for Musicians
- The collaboration between SoundCloud and Twitch addresses the trend of platforms providing financial support to musicians affected by the COVID-19 outbreak.
Who This Affects Most
- Music Streaming
- The collaboration between SoundCloud and Twitch presents disruptive innovation opportunities for the music streaming industry to incorporate livestream features and enhance monetization options for artists.
- Livestream Platforms
- The partnership between SoundCloud and Twitch highlights disruptive innovation opportunities for livestream platforms to expand their user base by attracting musicians looking to monetize their content.
- Entertainment Technology
- The collaboration between SoundCloud and Twitch opens up disruptive innovation opportunities for the entertainment technology industry to develop new tools and features that enable seamless integration between music streaming and livestream platforms.
