Snapchat is currently rolling out a Lens Web Builder that can be used to create AR advertisements for the platform. The company has also indicated that the Lens Web Builder is the first AR Lens tool available online, and it can be easily used without a large degree of technical experience required. The new Lens Web builder is also independent of the platform's previously existing Lens Sud, which is more focused on 3D content.
Snapchat will also provide an extensive library of templates that can be used with various 3D objects and animations that can help individuals make immersive AR content. Overall Snapchat's new tool gives markers more ability to create AR content in an accessible way.
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