The AT&T TV Streaming Service Caters to Cord Cutters
Daniel Johnson — March 2, 2020 — Tech
AT&T is launching a new streaming service, named AT&T TV, in order to cater to cord cutting consumers who may not be interested in conventional cable subscriptions. The AT&T TV service was initially announced last year, and now the details are being publicly released. Essentially, AT&T TV will provide much of the same content as Direct TV, however, it will be streamed through the Android Streaming-TV box.
The streaming service will cost consumers $50 each month, with a contract that lasts for two years. However, some discounts will be provided to previous AT&T customers. Overall, the streaming service will help AT&T compete with many of the major streaming services, as many younger consumers do not purchase cable subscriptions.
Image Credit: Shutterstock
The streaming service will cost consumers $50 each month, with a contract that lasts for two years. However, some discounts will be provided to previous AT&T customers. Overall, the streaming service will help AT&T compete with many of the major streaming services, as many younger consumers do not purchase cable subscriptions.
Image Credit: Shutterstock
Trend Themes
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Streaming Service Subscriptions — Opportunity for disruptive innovation in the streaming service market with tailored subscriptions for cord cutting consumers.
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Android Streaming-tv Box — Disruptive innovation opportunity lies in developing enhanced streaming devices compatible with the Android platform.
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Discounted Streaming Service — Opportunity to disrupt the streaming market by offering discounted plans for previous customers and attracting new cord cutting consumers.
Industry Implications
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Telecommunications — Potential for disruptive innovation in the telecommunications industry with the launch of AT&T's new streaming service.
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Entertainment — Opportunity for disruptive innovation in the entertainment industry by developing unique content for streaming services catering to cord cutting consumers.
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Consumer Electronics — Disruptive innovation potential in the consumer electronics industry with the development of advanced Android streaming devices and accessories.
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