Electric Entertainment, an L.A.-based production and distribution company, has officially launched its own over-the-top streaming service (OTT) called 'ElectricNow.' The app, which offers customers an alternative to the omnipresent Netflix and Amazon Prime Video, will be made available for free on all Vizio Smartcast televisions.
The new streaming service will include all of Electric Entertainment's most popular content including the TV series 'The Librarians,' 'Leverage,' and 'The Outpost.' In addition, viewers can expect to see of all of the company's major feature films on the app such as 'Heavy' starring Sophie Turner and Daniel Zovatto, and 'Blood on the Crown' starring Harvey Keitel and Malcolm McDowell.
“With the addition of ElectricNow to SmartCast, we are continuing Vizio’s mission to provide our audiences with endless entertainment,” said Chris Tanquary, the Director of Business Development at Vizio.
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Key Themes Behind This Trend
- Alternative Streaming Services
- Streaming services looking to disrupt the domination of Netflix and Amazon Prime Video by offering a variety of content
- OTT Services
- Production companies launching their own over-the-top streaming services to compete with traditional cable channels
- Smart TV Integrations
- Companies partnering with smart TV platforms to expand their reach and offer viewers alternative streaming options
Where This Applies
- Entertainment
- Entertainment companies offering alternative streaming options to reach viewers outside of traditional cable channels
- Technology
- Smart TV manufacturers collaborating with streaming services to expand their offerings and improve their user experience
- Digital Media
- Production and distribution companies launching their own over-the-top streaming services, bypassing traditional cable channels to offer more diverse and unique content.
