Ranging from common cold vaccine projects to Toronto soap delivery brands, the April 2020 new venture trends showcase how brands are reacting to the new realities of the COVID-19 pandemic. With a focus on delivery systems and an urgent rush to find a vaccine for this terrifying virus, the focus of many new ventures is how to survive during these uncertain and challenging times.
Notably, ridesharing platform Lyft recently expanded its platform in order to include food and medical supply deliveries in an effort to support vulnerable individuals during the pandemic. Another zero waste brand setting up to fight the outbreak is a Toronto-based cleaning supply brand, Saponetti who is helping individuals access hygiene products like hand soap to further suppress the spread of COVID-19.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
