Huron launched a new line of men’s personal care products including body wash, face wash, as well as face lotion and travel kits. The company also offers 'set-it-and-forget-it' subscription options. The new line of men's personal care products are 100% vegan and cruelty-free and do not contain sulfates, silicones, or aluminum.
Huron was initially started in 2018 and products are sold directly through the company website at an accessible price. Mat Mullenax, the CEO of Huron, spoke about the new product launch, "Each product is designed to be high quality and multifunctional, so that it leaves you feeling clean, refreshed, invigorated and ultimately more confident about how you look and feel."
These new products offer a convenient way for male consumers to take more initiative in their skincare routines.
Image Credit: Huron
What's Driving This Trend
- Convenient Skincare Products
- Huron's new line of men's personal care products offers a convenient way for male consumers to take more initiative in their skincare routines.
- Direct-to-consumer Subscription Services
- Huron's 'set-it-and-forget-it' subscription options highlight a trend towards direct-to-consumer subscription services.
- Clean Beauty
- Huron's products being 100% vegan and cruelty-free and do not contain sulfates, silicones, or aluminum align with the clean beauty trend focused on natural, eco-friendly ingredients.
Who This Affects Most
- Men's Personal Care
- Huron's new line of men's personal care products presents an opportunity for other companies in the men's personal care industry to offer convenient, high-quality products.
- Subscription Services
- Huron's 'set-it-and-forget-it' subscription option highlights an opportunity for other industries, such as the beauty, health, and wellness industries to offer subscription services directly to consumers.
- Clean Beauty
- Huron's products being 100% vegan and cruelty-free and do not contain sulfates, silicones, or aluminum align with the opportunity for other companies in the personal care and beauty industry to focus on natural, eco-friendly ingredients.
