Snapchat has begun to test audience network features that allow companies to advertise on outside apps. The social media platform initially launched the test with only a select few companies, along with a Snap Kit, which allows other platforms to use Snapchat stories.
The social media platform is also promoting its audience network wit advertisers and media buyers. The platform points to its how prospective marketers can utilize Snapchat's Ads Manager dashboard, which allows organizations to use the same content for Snapchat.
Overall it is clear that Snapchat is trying to expand its advertising presence, and it is attempting to do so by showcasing the many people that use the platform with regularity.
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