Disco launched a new men's skincare line that is unique to the brand, which features minimalistic products for both face and body care. In total, the men's skincare line includes a face mask, scrub, eye stick, face cleanser stick, and moisturizer, as well as body wash and deodorant. Disco choose those products based on polling data, which asked men what they look for in a skincare routine.
Additionally, the company is working towards creating an interactive platform where consumers can directly provide the company with product feedback. This kind of direct consumer interaction will help Disco as creates product line in the future.
Ben Smith is the founder of the company, and he spoke about how Disco can serve modern men, "Our suite of products is designed to provide clean essentials that make it easy for men to develop a routine."
Image Credit: Disco Body Collection_ JAMES LACROIX AT HIGH TIDE FOR DISCO