Quit Genius is a technology startup that uses cognitive behavioral therapy to help individuals kick their nicotine addiction. The doctor-founded company recently secured $11 million in funding in their Series A round, with investors like Octopus Ventures, Y Combinator, Triple Point Ventures, and Startup Health.
Quit Genius was founded by a team of doctors who met on the first day of medical school — Yusuf Sherwani, Maroof Ahmed, and Sarim Siddiqui. After seeing the terrible damage caused by smoking, the trio turned to cognitive behavioral therapy to help patients break their addiction by focusing on their feelings, thought,s and behaviors and understanding the links between them. The app uses audio sessions, interactive exercises, and animated videos to help users identify when a triggering though appears and how to replace it with a more positive one.
Image Credit: Quit Genius