Google is launching a new initiative, named Project Oasis, which will attempt to create and enhance sustainable business models for local news organizations. In order to develop Project Oasis, Google has partnered with the UNC Hussman School of Media and Journalism, as well as LION Publishers and more. The collection of organizations will create a database of local publications across Canada and the United States.
Following this, they will talk to the founders of these organizations to learn best practices that can be shared throughout the industry. Additionally, Google will also be sharing its vast digital knowledge with these organizations.
Google has a history of supported smaller journalism organizations. In 20218 Google gave out free G Suite licenses to organizations with less than 500 people on staff.
Image Credit: Google
What's Driving This Trend
- Sustainable Business Models for Local News Organizations
- Project Oasis aims to develop sustainable business models for local news organizations, creating opportunities for financial stability and growth.
- Collaborative Knowledge Sharing in the Journalism Industry
- Project Oasis facilitates knowledge sharing among local news organizations, fostering collaboration and the dissemination of best practices.
- Digital Empowerment of Smaller Journalism Organizations
- Through Project Oasis, Google shares its digital expertise with smaller journalism organizations, empowering them to leverage digital platforms and technologies for success.
Who This Affects Most
- Media and Journalism
- Project Oasis has the potential to disrupt the media and journalism industry by revolutionizing sustainable business models and fostering collaboration.
- Local News Publishing
- Project Oasis offers disruptive innovation opportunities for the local news publishing industry by providing knowledge sharing and digital empowerment to enhance financial viability.
- Technology and Digital Platforms
- Through Project Oasis, Google contributes to disruptive innovation in the technology and digital platforms industry by empowering smaller journalism organizations to leverage digital tools for growth and impact.
